PopSockets
PopSockets
A lifestyle brand for a srsly clever product
PopSockets is a tech accessory startup operating in a digital native space. We worked with their marketing and product design departments to develop the creative direction of the brand, developing their messaging, look and feel, and redesigning their digital experience across platforms. Our aim was to position PopSocket’s better in their market and leverage their existing core audience’s desire for on-trend lifestyle and editorial artwork. Our creative direction work was immediately put to the test across web experiences and social platforms.
Positive AF
PopSockets' origin story was a key factor in defining the brand. It was clear that their core mission of promoting happiness and spreading laughs needed to stand out. Our objective was to elevate this discovery in ways that would attract the right influencers and brand loyalists. With a proper brand guide the PopSockets team and their vendors were able to create cohesive assets that continued to reveal the brand's personality.
"ALTR listened to what we wanted for our brand. They created the vision right alongside us, developing a brand book that has been an invaluable tool in communicating the PopSockets brand, both internally and to the world. I don't think we'd be where we are today if it weren't for their creative team."
— Erin Doherty, Brand Manager, PopSockets
