Fine Arts Museums of San Francisco
Fine Arts Museums of San Francisco
Revamping an established arts organizations' membership program.
In the midst of a organization-wide brand update, the Fine Arts Museums of San Francisco (also known as the de Young and Legion of Honor museums), approached ALTR to update their membership program identity. They wanted the brand to be inviting and dynamic, with a voice that would be relatable and unpretentious.
Membership means more
We focused on making members the hero, the driving forces that support and sustain the museums. The resulting tagline, “Membership means more”, brings attention to the myriad of benefits that museum membership provides to both the organization and its patrons.
Visually, we paired the tagline with a dual treatment for the text: solid and outline forms that brought a sense of openness and potential to the statement. This treatment was so successful, the organization implemented it across all membership collateral.
Connect with Art, People, and Ideas
With the success of the membership campaign, Fine Arts asked us to focus on giving the Patrons Circle membership collatoral tier a facelift.
We kept the outlined text treatment and incorporated the brand’s new “slash” visual throughout the brochure and kit of parts. We focused on impeccable typsetting, high-quality paper and simple color palette. The result is refined and timeless set of printed materials.
ALTR expertly created processes that led our teams through the development of the project. They interpreted a brand in flux to create designs that laid the foundation for future styles.
Amy Browne, Director of Graphic Design, Fine Arts Museums of San Francisco