Oracle SuiteWorld 2021
Oracle SuiteWorld 2021
Event motion graphics with a personal touch.
ALTR was asked to produce a series of animated screens for Oracle NetSuite’s SuiteWorld 2021 conference. As the inaugural event for the newly-minted Caesar’s Forum in Las Vegas, as well as the first in-person Oracle conference since the pandemic, it was paramount for us to capture the excitement of welcoming back visitors to a live, multi-day conference.
The SuiteWorld 2021 brand showcases high-energy visuals alongside a “Power Your Growth” tagline that feel fresh and optimistic after over a year of virtual interactions. We wanted to provide SuiteWorld with motion graphics that could speak to every conference attendee personally.
Our collaboration resulted in two bespoke pieces: a ‘Welcome’ screen series for the entryways and an atmospheric looping animation for the lobby.
The ‘Welcome’ screens use playful kinetic type to ‘greet’ people in a casual and upbeat manner, featuring a repeating mosaic of type and pattern that can play on a loop and remain visually interesting.
The second piece is more poetic and features an “actor” of sorts. It shows the journey of a little blob moving through physical hurdles and challenges in order to meet up with her crew. It’s a story that resonates with many of us over the past year and finishes with triumph and togetherness - something we would all like to feel again.
Early styleframe sketches