Well-crafted Identity for a Local Fashion Label

Branding, identity and signage


We knew almost instantly that we would get along fabulously with the ladies at Curator; Stacy and Dierdre are smart, savvy designers and business women. Their clothes are simply to die for. Curator was once known as She-Bible, a name that raised eyebrows in some parts of the country. So when Stacy and Diedre came to us during their rebrand, we knew we had to deliver a more refined identity without losing some of that original sass. They also needed the identity to be flexible; it would be used as the sign on their flagship store, on their hang tags, candles, website and business cards. What we created was a logo and visual system that looks great on all shapes and sizes and is well-crafted (just like their clothes).