San Francisco Electronic Music Festival
Event Branding and design
Since the first event in 1999, the San Francisco Electronic Music Festival (SFEMF) has presented works that span the sonic spectrum from ambient to rhythmic to melodic. Performers have included emerging young artists as well as respected pioneers of the electronic music field such as Christian Marclay, Lucky Dragons and even John Cage (omg!!!). ALTR was very excited to give the festival a fresh look for its 15th Annual event. We created a custom typeface reflective of music notation, which also functioned as a rhythmic background pattern for their collateral. The SFEMF have asked ALTR to design the event's 2015 branding and we can't wait to get started.