Re-energizing Event Branding for Charles Schwab

event branding, design and visual guidelines


Charles Schwab needed a bold, energizing design for its annual advisor conference. We developed the “Unstoppable” theme to motivate financial advisors as they faced increasing pressure from regulation and competition. For the visual event design, we created a system of bold, vibrating light rays balanced with clean typography and white space. After creating the event look and feel, we then delivered a comprehensive brand guideline and oversaw the design of all the event assets. In the end, the event branding  brought new life and energy to a traditionally conservative Schwab event.

*Project completed with Larsen Design