Lisa R Crallé Website and Wordmark

Web design and Identity

 

Lisa Rybovich Crallé is an active artist. She's constantly in motion and physically throws herself into her work whether it's painting, sculpting or even idealizing a project. When she approached ALTR about creating her website, we knew we had to design something as active as she is. We crafted a monogram using forms found throughout her work. We then broke the logo apart to create the background pattern of her site. As you scroll through her site, the monogram purposely interferes with each project image. The overall design of the site is simple so as not to detract from her work but bold enough so nothing would be overlooked. 

Visit the site: www.lisarcralle.com