Heavy Breathing: Conceptual Fitness Experiences
EVent Poster and custom type
Heavy Breathing is a summer long series of critical thinking seminars in the form of absurd, artist-led conceptual fitness experiences. Based heavily in ancient philosphy and not so ancient aerobics, the Heavy Breathing project afforded us the opportunity to create our own classically informed, jazzercised typeface.
We made our type tall and skinny like Doric columns, and the placement of the circles suggests aerobic movement. We had our friends at Colpa Press print a Risograph poster on a variety of pastel colored paper to keep the California exer-vibe going.
Heavy Breathing’s kick-off event was hosted by the Yerba Buena Center for the Arts where close to 400 attendees were treated to exhibitions of Sonic Meditation and Laughter Yoga among the multitude of inclusive activities. The series was also covered by the New Yorker, which is just as exciting for us as it is for the artists and performers!
Download the 2015 Catalog here.